If you are....

Aimed at university graduates between 22 and 28 years old, it offers comprehensive training adapted to the needs of the sports sector of the present and future. You will learn by creating your own sports company, you will have your own workspace for the day to day and you will travel learning to different countries. The Master is aimed at university graduates in: Sciences of Physical Activity and Sports, Business Administration, Engineering, Marketing & Communication, Law and Tourism.

And you are looking for...

The goal of the program is to train professionals to acquire the necessary skills to understand and develop business in the sports industry, as well as the management of sports teams; being able to create and manage entities that are part of the sports ecosystem.

To develop your potential...

Sport teams learning and development process / Leadership in sport teams / Sports business strategy and management / Collaborative innovation / International experience / Marketing and Communication / Knowledge and co-creation with clients / Sports psychology and mediation

And market yourself as...

Innovation manager in a sport club or sport company / International overseas manager / Entrepreneur-Business person / Global marketing and communities 2.0 manager / Management position in a sport club or sport company / Sport events manager

Master's degree in Innovation and Sports Business Management


60 ECTS / 10 months


Full time on-site


Spanish & English



Bilbao + 2 international experiences

Program overview

Year 1

  • Module 1 - 14 ECTS:
  • Learning in sports teams (OB 5) | Leadership in sports teams (OB 5) | Sports psychology and conflict mediation (OB 4)
  • Module 2 - 9 ECTS:
  • Collaborative innovation (OB 5) | Sports business strategy and management (OB 4)
  • Module 3 - 12 ECTS:
  • Entrepreneurship and intrapreneurship (OB 4) | Marketing and Sports Communication (OB 4) | Knowledge and co-creation with clients (OB 4)
  • Module 4 - 25 ECTS:
  • International benchmarks (OB 10) | Master's Thesis (OB 15)
Studying a degree has been a routine of going to class, studying, passing an exam and starting over, but this Master is completely different. The self-leadership that we develop, being able to organize ourselves on a day-to-day basis but at the same time setting our goals and being demanding with them is a different and very good way to learn.

Asier Alday. Graduated in Business & Engineering

Este Máster es completamente diferente a toda la formación que he realizado hasta ahora. Trabajar a diario en una oficina, desarrollar proyectos reales, trabajar con clientes, preparar presupuestos… Es trabajar en una empresa de verdad, pero con la tranquilidad de que detrás hay un equipo de expertos que te apoyan en cada paso.

Itziar Boix. Graduated in Communication

Join our Open Days. Contact us

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What are you interested in?

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